Strategy, research, and creative execution across luxury branding, experiential design, and integrated campaigns.
A winter 2025 go-to-market plan that extends Krug's craftsmanship into the premium non-alcoholic category through high-touch experiences, influence, and editorial storytelling.
An immersive exhibition concept for Moët & Chandon at the Guggenheim Museum, emphasizing the maison's role in elevating celebrations through seasonal storytelling and multisensory design.
A flagship boutique strategy for Thom Browne in Monaco's Carré d'Or, designed to strengthen brand equity by tapping into ultra-high-net-worth individuals, luxury tourists, and seasonal event-driven traffic.
A visual communication project that builds a luxury brand narrative and a multi-touch campaign ecosystem for L'Occitane en Provence, centering on moments of mindful self-care and sustainable beauty.
A rebranding strategy for Tiffany under LVMH, reconnecting heritage with modern culture. The work proposed new growth opportunities, authentic collaborations, and creative activations such as films, product placement, and immersive campaigns.
A strategic redesign of British Airways' digital presence, balancing heritage and innovation to strengthen engagement, expand audience reach, and drive loyalty.
With a foundation in engineering and a successful transition into content strategy, I bring a unique blend of analytical thinking and creative storytelling. Over the past four years, I've partnered with more than 15 startups across India, helping them shape their brand voice through websites, social media, marketing collateral, and client engagement.
Now expanding my expertise through Luxury Brand Management, I am building on this diverse background to craft strategies that connect luxury brands with new audiences, unlock growth in emerging markets, and sustain long-term brand equity. My experience across industries equips me with the adaptability, cultural insight, and strategic vision needed to drive meaningful impact in the luxury sector.
Savannah College of Art and Design
September 2024 – Present · Expected 2026 · Atlanta, GA
EXDERA
October 2021 – December 2023
EXDERA
May 2019 – October 2021
MullenLowe Lintas Group, India
June 2018 – September 2018
Ready to create something extraordinary together?