Komal B.G

KOMAL BYRETIRA GANAPATHY

Senior Content Writer & Project Manager crafting brand stories through strategy, creativity, and heart.

“Words are the most elegant architects of identity. I write to make brands unforgettable.”

About Me

I bring over 7 years of experience in brand storytelling, content strategy, and project management. Whether it’s luxury, fashion, tech or lifestyle — I help brands articulate their essence with clarity and elegance.

Professional Journey

Senior Content Writer & Project Manager — EXDERA

October 2021 – December 2023

  • Developed and led seasonal brand campaigns
  • Managed content for an in-house technical magazine for a leading IT goods distributor
  • Oversaw a technical blog, including writing, editing, and publishing
  • Trained and managed a team of content-writing interns
  • Reviewed and edited all final copy for grammar, tone, and brand consistency
  • Functioned as SPOC for cross-functional teams (UX, UI, marketing) to ensure delivery

Content Writer — EXDERA

May 2019 – October 2021

  • Crafted content for websites, apps, emails, and social media campaigns
  • Created persuasive UX copy for global audiences
  • Led and contributed to social/email marketing strategies
  • Managed client communication and progress reporting

Copy Intern — MullenLowe Lintas Group, India

June 2018 – September 2018

  • Wrote jewelry display copy with brand managers
  • Created social media copy for a leading tire manufacturer
  • Developed engaging cross-platform content strategies
  • Collaborated across teams for campaign brainstorming and execution

Selected Writing

The Voice of a Brand, Written with Soul

Brand Strategy · Fashion · 2023

A deep dive into how storytelling shaped a luxury fashion brand’s identity. I led narrative development, tone of voice, and content direction for a multi-channel campaign targeting Gen Z.

Read the Story →

Messaging that Moves: Clean Beauty Edition

Tone of Voice · Skincare · 2022

I developed a global voice strategy for Artisan Skincare that wove sustainability and intimacy into their product storytelling — backed by a brand messaging playbook used worldwide.

Explore →

Education

Savannah College of Art and Design

Master of Arts — Luxury and Brand Management

Fall 2024

NIE Institute of Technology, Mysore

Bachelor of Engineering — Electronics & Communication

2013 – 2018